Helping Financial Professionals Grow Faster.

You did not become a financial professional so that you could run an office, monitor new regulations and deal with technology issues. You want to control your career, help your clients pursue financial freedom, be part of a community and have security for your future.

Cetera Investors will give you a place to call home. You’ll get the independence of running your own business but with the support of a branch and home office. We call it “Independence in a Nurturing Environment.”

Financial advisors, financial planners and other financial professionals have the chance to own their book of business while we provide human resources help, a robust technology platform, marketing tools and other infrastructure for your practice.

I want more information about Cetera Investors.

Cetera Investors Retail Branch Model

The Cetera Investors retail branch structure provides an office team, colleagues and mentors to guide you along the way. Our world-class technology, internal leadership team, home office, product support teams and internal specialists create the framework for the Cetera Advice-Centric experience. We also remove the burden of managing overhead by providing office space and resources. You get all this along with the freedom of independence.

As an independent financial professional with Cetera Investors you get to call the shots and establish your services, goals, fee structure and growth. You also have product independence which means your recommendations are based on the best interests of your clients.

All this gives you more time to concentrate on engaging with your community, serving your clients and doing more to help them pursue their financial goals.



Grow More. Achieve More. Become More.

  • Own your own book: Work with your clients wherever you choose. If you choose to move again, your clients can go with you.
  • Choose which clients to work with: Your clients are not just a demographic or a target market. They are real people who rely on you.
  • Have independence of product and recommendations: Independence means that you can use the products that you are confident can support your clients’ best interests.
  • Deliver your services your way: In person, virtually or from your office, you decide how, when and where you interact with your clients.
  • Determine your own revenue strategies: Whether transactional, asset-based, fee for service/time or any combination of these, you make the decisions and, in many cases, the pricing decisions as well.
  • Leading technology and resources: You will have access to resources and award-winning technology.
  • Gain online and in-person assistance: Cetera’s home office team is available to assist you with your questions.
  • Succession strategy: Create a succession strategy that will fit you.

Find your home at Cetera Investors. Schedule a conversation with one of our business development professionals

I want more information about Cetera Investors.



Training, technology, support and community

Onboarding & Transition Support
We will ensure you are properly registered, licensed, and trained so you can hit the ground running on day one. If you have a book of business, we will help ensure a smooth transition.
Access to Our Tools & Resources
We provide training on our vast resources, including the AdviceWorks® technology platform, multiple marketing platforms, client billing and reporting.
Education & Training
We offer a range of in-person and remote training on topics including technology tools, marketing and sales strategies and operational processes, life insurance and retirement planning.
Dedicated Sales Team Support
Working with your branch office, we help you develop best practices and sales techniques that can help you cross-sell to existing clients and reach out to prospects.
Stay Engaged with Clients & Prospects
The MarketingCentral® marketing portal allows you to seamlessly oversee ongoing communications and web strategy through email, greeting cards, website, smartphone and social media.
Compliance Support
We help you by reviewing opportunities, examining branch books through regular field audits, assisting with regulatory inquiries and required filings, providing legal guidance for E&O issues and subpoenas, and notifying you of regulatory changes.
Automated Compliance
Whether you are a designated supervisor or registered representative, the advanced competencies built into our SmartWorks platform can simplify many of your compliance and regulatory tasks.
Online Trade Review
Streamline the trade review process by organizing trades, listing transaction and product details. An online annuity pre-approval process meets Rule 2821 guidelines.
Variable Annuity Comparison Tool
Side-by-side variable annuity contract comparison generates a summary that could be used in lieu of, or in addition to, a Variable Annuity Cost Comparison Worksheet when the transaction involves a 1035 exchange.
SmartWorks
This online technology hub enables you to open accounts, place trades, retrieve client notes, view current account data, access market intelligence, and review performance through multilevel reporting capabilities.
Prospect and Client Management Tools
Open brokerage accounts or annuities online; trade equities, options, fixed income, annuities, mutual funds, and money markets; transfer client information to MoneyGuidePro; and obtain analytics from Morningstar.
Reporting
Track your production by generating daily sales and revenue reports, including general securities, networked and non-networked mutual funds, variable annuities, fixed annuities, life insurance, 12(b)-1 trailers and annuity trailers. These reports are available 24/7.
Document Imaging and Forms Library
Store your broker-dealer and non-broker-dealer documents online and pull them up instantly from any computer. Download and print on demand the forms you need to transact business.


Be more as a financial professional or advisor with Cetera Investors:

Let’s Talk